Capture
Organize contacts, companies, leads, activities, and inbound conversations.
Formerly GDK CRM
From first contact to full potential.
GDK Apex brings your sales pipeline, job operations, customer conversations, invoices, and business reporting into one connected workspace built for service teams.
SalesContacts, deals, pipelines
OperationsJobs, scheduling, costs
FinanceInvoices, ledger, reporting
CommunicationEmail, calendar, messaging
Direct answer
What is GDK Apex?
GDK Apex is customer relationship management and service-business operations software from GDK Digital. It connects contacts and deals to jobs, schedules, customer communications, invoices, costs, and financial reporting so a team can follow work from the first conversation through delivery and payment.
One connected record
Work should not lose context when a deal becomes a job.
GDK Apex is designed around the service-business lifecycle, not just the sales stage.
Sell
Move opportunities through configurable pipelines and keep the full relationship visible.
Deliver
Turn won work into jobs with schedules, documents, labor, materials, and costs.
Account
Create invoices, track financial activity, and report on business performance.
Verified capabilities
A practical operating system for service businesses.
Use the modules you need while keeping the same customer and job context across the team.
Sales pipeline
Manage contacts, companies, deals, activities, stages, ownership, and pipeline views.
Job management
Schedule work, assign people, track labor and materials, manage documents, and monitor job costs.
Customer communication
Connect email, calendar, WhatsApp, and calling workflows to the records where work happens.
Quotes and eSign
Create quote workflows, share records securely, and collect electronic signatures.
Invoices and finance
Generate invoices, maintain ledger activity, manage purchase orders, and review financial reports.
Automation and access
Use templates, automated messages, webhooks, module controls, and role-based permissions.
Product fit
Built for teams that sell work and then have to deliver it.
| When your team needs | GDK Apex connects |
|---|---|
| A complete customer history | Contacts, companies, messages, calls, activities, deals, and shared records. |
| A clean handoff after the sale | Deal context with job scheduling, documents, labor, materials, and costs. |
| Operational and financial visibility | Quotes, invoices, ledger entries, job costing, inventory, and reporting. |
| Controlled team access | Tenant-scoped data, role permissions, module controls, and auditable workflows. |
Common questions
GDK Apex, in plain language.
Is GDK Apex the same product as GDK CRM?
Yes. GDK Apex is the new product name for GDK CRM. The rebrand keeps the existing application, data architecture, and core capabilities while giving the product a distinct identity and home at gdkapex.com.
Who is GDK Apex for?
It is designed for service businesses that need to manage customer relationships and the work that follows a sale, including jobs, schedules, costs, documents, and invoices.
Does GDK Apex replace accounting software?
GDK Apex includes invoicing, ledger, job-costing, and financial-reporting capabilities. It also includes QuickBooks integration for teams that use an external accounting workflow.
What integrations are available?
The application includes integration surfaces for Google and Microsoft email and calendars, WhatsApp Business, Twilio calling, QuickBooks, Mailgun, webhooks, and related GDK products. Availability depends on account configuration.
Where do I sign in?
Use the Open Apex button to enter the application. Authentication remains provided by the shared GDK Digital platform.
Your work, connected
Move from first contact to full potential with less context switching.
Open the application if you already have access, or talk with GDK Digital about product fit and account setup.